Ideas, strategies, and case studies to fuel your digital marketing plans.
Your product feed decides which auctions you enter. Titles, attributes, price competitiveness and the discipline of treating the feed as a campaign.
Read article →The halo effect is measurable. The signals brand activity leaves in search volume, conversion rates and CAC, and how to read them.
Read article →The audience types worth building, how they flow into Google Ads, and why behavioural depth beats platform defaults.
Read article →How Advantage+ audience changed the targeting job, why broad usually wins, and the situations where constraints still earn their keep.
Read article →Why equal-value conversions mislead Smart Bidding, and how to feed Google real economics so it optimises for profit rather than volume.
Read article →What Binet and Field actually found, why the ratio is a starting point rather than a law, and how to find your own split.
Read article →What GA4's default attribution model actually does with your data, the blind spots it cannot see past, and how to use it well.
Read article →Where browser tracking loses signal, what the Conversions API restores, and why Event Match Quality decides how much you get back.
Read article →A free, leading indicator of brand health built from Google Trends data — the evidence behind it and how to operationalise it.
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