Ideas, strategies, and case studies to fuel your digital marketing plans.
Negative keyword management in Google Search Ads has evolved from a “nice-to-have” to a central component of campaign strategy, often proving just as crucial, if not more so, than selecting positive keywords.
Read article →Google Ads' recent Demand Gen “Drop” landed with some major shifts for marketers and ecommerce managers, doubling down on bidding strategy, New Customer Only (NCO) goals, and product feed integration with target ROAS (tROAS) - with YouTube becoming even more central as a growth driver.
Read article →If you’ve been running Performance Max campaigns in Google Ads for a while, you’ll know the frustration of flying blind. That’s changed. With the latest asset- and channel-level reporting updates, you now have the transparency you’ve been asking for.
Read article →The repercussions of the Cambridge Analytics scandal are still playing out and marketers face numerous challenges when it comes to tracking user behaviour and measuring campaign performance. Server-Side Google Tag Manager (sGTM) has emerged as a powerful solution to these challenges.
Read article →The proliferation of highly measurable marketing channels and performance marketing have led to a lack of trust in branding channels like CTV or programmatic. But these campaigns can be highly effective with the right performance metrics.
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