See exactly where your tech stack, your media, and your data can work harder.
Get StartedEvery marketing operation has room to improve in three places: technology that can be tuned, media that can work more efficiently, and data that can be captured more completely. Most teams know the potential is there. Few can point to exactly where it sits.
A Marketing Effectiveness Audit is an independent, evidence-based review that puts a number on each opportunity and a clear action against each number. You don't get a 60-page observations deck. You get severity-ranked findings, estimated uplift ranges, and a 90-day improvement plan your team (or ours) can execute.
Your GA4 property, events, ecommerce, and conversions reviewed against business KPIs, not a generic checklist. Consent stack (CMP, tag firing rules, region logic) for lawful collection and accurate reporting. Server-side GTM architecture and readiness for Enhanced Conversions and Conversions API. Plus the martech question worth asking: which tools are earning their subscription, and which could be consolidated.
Google Ads structure, bidding, budgets, PMax governance, and brand versus non-brand separation. Paid social creative mix, audiences, funnel balance, and frequency control across Meta, TikTok, and LinkedIn. Efficiency gains are quantified with uplift ranges, and every dollar of headroom comes with a reallocation option.
The gap between what happened and what your platforms can see. We trace where signal drops between click and CRM: blocked tags, consent drop-off, broken conversion paths, attribution gaps, and offline conversions that never make it back to the ad platforms. Then we show you how to recover it. Recovered signal is usually the single biggest uplift in the audit.
What each channel contributes versus what it costs, saturation indicators, and budget reallocation scenarios with risk and return guardrails.
A findings deck with every opportunity severity-ranked, sized in dollars, and paired with an action.
Estimated uplift and savings ranges you can take to finance.
A 90-day improvement plan prioritised by impact and effort, with test steps and acceptance criteria.
An executive summary tied to your ROAS and CAC goals, built for the meeting where budgets get decided.
Focused audit, one lens (tech stack, media, or data): AUD 3,500 to 6,500 ex GST.
Full effectiveness audit, all four lenses, one market: AUD 9,000 to 16,000 ex GST.
Multi-market / enterprise, multiple regions, brands, or accounts: from AUD 18,000 ex GST.
Most engagements run 3 to 5 weeks from kickoff to executive readout.
Independent: We're not auditing our own media buying. The findings have no agenda.
Operator Lens: We've run marketing operations end-to-end. We know which improvements move the needle and which are noise.
Numbers, Not Opinions: Every opportunity carries an estimated dollar impact. No vanity metrics, no fluff.
Action-Ready: The plan is written so your developers, your agency, or our team can execute it without a second discovery phase.
Let's discuss how marketing effectiveness audits can drive measurable results for your business.