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AllAnalyticsCRODemand GenerationLifecycle MarketingMeasurementPaid SearchPaid SocialPerformance BrandingPredictionSEO
8 November 2025
Demand Generation

Use Demand Gen Changes to Turn YouTube into a Full Funnel Ecommerce Channel

Google Ads' recent Demand Gen “Drop” landed with some major shifts for marketers and ecommerce managers, doubling down on bidding strategy, New Customer Only (NCO) goals, and product feed integration with target ROAS (tROAS) - with YouTube becoming even more central as a growth driver.

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