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Insights

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The Role of Creative in Performance Marketing Results
22 May 2026
3 min read
Demand Generation

The Role of Creative in Performance Marketing Results

Ad creative has become the biggest lever in auction-based media. Here is how to test it systematically and why it matters more than ever.

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Performance Marketing for Lead-Gen vs Ecommerce: Key Differences
12 May 2026
4 min read
Demand Generation

Performance Marketing for Lead-Gen vs Ecommerce: Key Differences

KPIs, attribution windows, and creative strategies diverge sharply between lead-gen and ecommerce performance marketing.

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Content Syndication for Demand Generation: When It Works and When It Doesn't
4 April 2026
8 min read
Demand Generation

Content Syndication for Demand Generation: When It Works and When It Doesn't

A practical guide to content syndication demand generation: when it delivers quality leads and when it falls short.

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Use Demand Gen Changes to Turn YouTube into a Full Funnel Ecommerce Channel
8 November 2025
Demand Generation

Use Demand Gen Changes to Turn YouTube into a Full Funnel Ecommerce Channel

Google Ads' recent Demand Gen “Drop” landed with some major shifts for marketers and ecommerce managers, doubling down on bidding strategy, New Customer Only (NCO) goals, and product feed integration with target ROAS (tROAS) - with YouTube becoming even more central as a growth driver.

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