Ideas, strategies, and case studies to fuel your digital marketing plans.
How AI Max for Search works, how to set it up, every control and its default, a setup checklist, and how to read AI Max performance in the new reports.
Read article →Why lead-gen accounts optimise toward form fills by default, and the feedback loop that teaches Google to find buyers instead.
Read article →Smart Bidding needs runway, budgets need headroom, and the feed needs to be clean before November. A preparation timeline that works.
Read article →The experiments tool, the designs that produce clean reads, and the discipline that separates evidence from expensive noise.
Read article →What Demand Gen actually is, how it differs from PMax and Video campaigns, and a decision framework for when it earns budget.
Read article →Your product feed decides which auctions you enter. Titles, attributes, price competitiveness and the discipline of treating the feed as a campaign.
Read article →Why equal-value conversions mislead Smart Bidding, and how to feed Google real economics so it optimises for profit rather than volume.
Read article →The eBay experiment, when brand bidding pays, and a framework for testing incrementality in your own account.
Read article →A framework for forecasting paid search spend using Keyword Planner data, account history, and competitive benchmarks.
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