When a customer asks an AI assistant to find the best option and buy it, the agent doesn't browse your site the way a person does. It reads your structured data, checks whether your claims are consistent everywhere it looks, weighs the risk of recommending you, and moves on in seconds if anything is missing or contradictory.
Winning that recommendation is a data problem, not a design problem. The stores that surface first are the ones whose product information is unambiguous, machine-readable, and consistent across every listing.