Marketing strategy
Lifecycle Marketing
The most comprehensive framework to manage interactions with customers and guide them through the process of becoming a customer all the way to being an advocate. Lifecycle marketing’s overarching principles can be adapted to fit B2B, B2C and D2C industries and provide a clear methodology to better integrate sales and marketing, develop specific key metrics, and identify areas for improvement.
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Our Articles
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Lifecycle marketing is a highly rewarding marketing strategy, but it requires some consideration before diving in. It’s a complex and
