Marketing strategy
Lifecycle Marketing
The most comprehensive framework to manage interactions with customers and guide them through the process of becoming a customer all the way to being an advocate. Lifecycle marketing’s overarching principles can be adapted to fit B2B, B2C and D2C industries and provide a clear methodology to better integrate sales and marketing, develop specific key metrics, and identify areas for improvement.
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Our Articles
November 20, 2025
Negative keyword management in Google Search Ads has evolved from a “nice-to-have” to a central component of campaign strategy, often
November 8, 2025
Google Ads’ recent Demand Gen “Drop” landed with some major shifts for marketers and ecommerce managers, doubling down on bidding
November 8, 2025
If you’ve been running Performance Max campaigns in Google Ads for a while, you’ll know the frustration of flying blind.
