A structured review to fix signal loss, align events, and harden your GA4 and server‑side GTM so paid channels get clean, compliant data.
A structured review to fix signal loss, align events, and harden your GA4 and server‑side GTM so paid channels get clean, compliant data.
- GA4 property, data streams, events, ecommerce, and conversions against business KPIs. Coverage of cross‑domain, internal traffic, referral exclusions, and channel grouping logic.
- Consent stack review (CMP, tag firing rules, region logic) to ensure lawful data collection and accurate reporting.
- Server‑side GTM inspection: container architecture, client/tag setup (e.g., Google/Meta/TikTok), Enhanced Conversions/Conversions API readiness, and data enrichment governance.
- Findings deck with severity‑ranked issues and fixes.
- Implementation checklist for GA4, consent, and SS‑GTM with test steps and acceptance criteria.
- Optional “fix sprint” scope (week-by-week) for your dev/agency to execute or handoff to us.
- AUD 3.5k–6.5k ex GST depending on site complexity, ecommerce, and server‑side footprint.
Pinpoint wasted spend, unlock incrementality, and align Google Ads with measurable business outcomes across Search, PMax, and YouTube.
- Account structure, budgets, bidding (tCPA/tROAS), campaign themes, negatives, creative/ad assets, and extensions.
- Feed health and PMax governance: asset groups, signals, listing groups, and brand‑vs‑non‑brand separation.
- Measurement integrity: GA4/Ads linking, consent impact, Enhanced Conversions, lead quality and offline conversion imports.
- Opportunity map with estimated savings and uplift ranges; 90‑day action plan prioritised by impact and effort.
- Test plan: bid/target guardrails, budget shifts, negative keyword system, and creative testing cadence.
- Executive summary for stakeholders with forecast scenarios tied to ROAS/CAC goals.
- AUD 3k–5k ex GST for single‑market accounts; multi‑region/catalog complexity from AUD 6k.
Improve paid social efficiency and signal quality across Meta, TikTok, and LinkedIn with a focus on creative, audiences, and conversion tracking resilience.
- Account governance: objectives, pixel/CAPI setup, event mapping, attribution windows, and brand safety.
- Creative review: hook/format mix, experimentation cadence, and audience‑asset alignment.
- Funnel diagnostics: prospecting vs retargeting balance, frequency control, and budget allocation.
- Gap analysis with prioritised fixes and a 8‑week creative and testing roadmap.
- Tracking and data integrity checklist for pixels, CAPI and GA4 alignment.
- Spend reallocation recommendations with estimated efficiency and impact.
- AUD 2k–4k ex GST per channel based on campaign complexity.
A data‑driven review of how each channel contributes to revenue and where to reallocate budget for predictable growth, grounded in clean tracking and pragmatic modeling.
- Current mix and budgets vs goals, modelled conversion/revenue contribution, and saturation indicators by channel.
- Scenario planning for budget reallocation experiments across channels with risk/return guardrails.
- Channel scorecard with efficiency and headroom ratings, plus a 90‑day reallocation plan.
- Experiment roadmap: 3–5 budget shift tests with KPIs, thresholds, and stop/scale rules.
- AUD 5k–10k ex GST based on channel count, markets and data availability.
Expertise: We have in-depth experience in marketing operations, analytics, and paid media.
Customisation: We tailor our audits to meet your specific business needs and objectives.
Actionable Insights: We don't just identify issues; we provide clear, actionable recommendations to improve your digital strategy.
Transparency: Our detailed audit reports offer complete transparency, giving you confidence in your data and campaigns.
Speak to our team about how we can help with your specific needs.