Digital Marketing Audits
GA4 Accuracy
A structured review to fix signal loss, align events, and harden your GA4 and server‑side GTM so paid channels get clean, compliant data.
Scope
- GA4 property, data streams, events, ecommerce, and conversions against business KPIs. Coverage of cross‑domain, internal traffic, referral exclusions, and channel grouping logic.
- Consent stack review (CMP, tag firing rules, region logic) to ensure lawful data collection and accurate reporting.
- Server‑side GTM inspection: container architecture, client/tag setup (e.g., Google/Meta/TikTok), Enhanced Conversions/Conversions API readiness, and data enrichment governance.
Deliverables
- Findings deck with severity‑ranked issues and fixes.
- Implementation checklist for GA4, consent, and SS‑GTM with test steps and acceptance criteria.
- Optional “fix sprint” scope (week-by-week) for your dev/agency to execute or handoff to us.
Timeline
- 2 weeks from access approval.
Pricing
- AUD 3.5k–6.5k ex GST depending on site complexity, ecommerce, and server‑side footprint.
Paid Search Effectiveness
Pinpoint wasted spend, unlock incrementality, and align Google Ads with measurable business outcomes across Search, PMax, and YouTube.
Scope
- Account structure, budgets, bidding (tCPA/tROAS), campaign themes, negatives, creative/ad assets, and extensions.
- Feed health and PMax governance: asset groups, signals, listing groups, and brand‑vs‑non‑brand separation.
- Measurement integrity: GA4/Ads linking, consent impact, Enhanced Conversions, lead quality and offline conversion imports.
Deliverables
- Opportunity map with estimated savings and uplift ranges; 90‑day action plan prioritised by impact and effort.
- Test plan: bid/target guardrails, budget shifts, negative keyword system, and creative testing cadence.
- Executive summary for stakeholders with forecast scenarios tied to ROAS/CAC goals.
Timeline
- 2 weeks from access approval.
Pricing
- AUD 3k–5k ex GST for single‑market accounts; multi‑region/catalog complexity from AUD 6k.
Paid Social Effectiveness
Improve paid social efficiency and signal quality across Meta, TikTok, and LinkedIn with a focus on creative, audiences, and conversion tracking resilience.
Scope
- Account governance: objectives, pixel/CAPI setup, event mapping, attribution windows, and brand safety.
- Creative review: hook/format mix, experimentation cadence, and audience‑asset alignment.
- Funnel diagnostics: prospecting vs retargeting balance, frequency control, and budget allocation.
Deliverables
- Gap analysis with prioritised fixes and a 8‑week creative and testing roadmap.
- Tracking and data integrity checklist for pixels, CAPI and GA4 alignment.
- Spend reallocation recommendations with estimated efficiency and impact.
Timeline
- 2 weeks from access approval.
Pricing
- AUD 2k–4k ex GST per channel based on campaign complexity.
Channel Mix Assessment
A data‑driven review of how each channel contributes to revenue and where to reallocate budget for predictable growth, grounded in clean tracking and pragmatic modeling.
Scope
- Current mix and budgets vs goals, modelled conversion/revenue contribution, and saturation indicators by channel.
- Scenario planning for budget reallocation experiments across channels with risk/return guardrails.
Deliverables
- Channel scorecard with efficiency and headroom ratings, plus a 90‑day reallocation plan.
- Experiment roadmap: 3–5 budget shift tests with KPIs, thresholds, and stop/scale rules.
Timeline
- 4-6 weeks from access approval and data readiness.
Pricing
- AUD 5k–10k ex GST based on channel count, markets and data availability.
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