What can we Deliver?
We can help answer questions about your marketing and identify optimisations through the following types of marketing experiments.
Our Approach
Hypothesis Development
A well-formulated hypothesis is the foundation of any successful experiment. We help you move from intuition to measurable assumptions. Our approach involves:
Identifying Business Objectives
We start by understanding your strategic goals.
Formulating Clear, Testable Hypotheses
Whether you’re looking to increase conversion rates or improve retention, we craft precise hypotheses that can be validated through data.
Defining Success Metrics
We establish key performance indicators (KPIs) to measure the outcome of each hypothesis.
By focusing on hypotheses that matter to your business, we ensure that every experiment leads to meaningful insights.
Experiment Design
Designing a robust experiment is both an art and a science. We employ best practices in experimental design, ensuring that your tests are structured to produce clear, unbiased results. This includes:
Sample Size Determination
Calculating the optimal sample size to ensure the results are statistically reliable.
Minimising Confounding Variables
We help you control for variables that could distort the outcome.
Our goal is to create a controlled environment where you can confidently assess the effects of your interventions.
Experiment Execution
Once the experiment is designed, flawless execution is key. Our process includes:
Pre-launch Checks
Rigorous testing of experiment infrastructure before launch.
Monitoring
Continuous tracking of test progress to ensure no technical issues or unexpected anomalies affect the outcome.
Adjustment
Based on real-time data, we make necessary adjustments to ensure validity and reliability.
We manage the full lifecycle of the experiment, allowing you to focus on strategy while we handle the details.
Experiment Interpretation
After the experiment concludes, we provide in-depth analysis and interpretation of the results. This involves:
Data Cleaning
Ensuring data is free from errors or inconsistencies.
In-Depth Reporting
Presenting clear, actionable insights with visualisations to support data-driven decisions.
Actionable Recommendations
Providing practical guidance on how to implement findings into your marketing strategy.
We translate complex statistical outcomes into actionable business insights.
Our Articles
November 20, 2025
Negative keyword management in Google Search Ads has evolved from a “nice-to-have” to a central component of campaign strategy, often
November 8, 2025
Google Ads’ recent Demand Gen “Drop” landed with some major shifts for marketers and ecommerce managers, doubling down on bidding
November 8, 2025
If you’ve been running Performance Max campaigns in Google Ads for a while, you’ll know the frustration of flying blind.
